深田 昌則 Masa Fukata

パナソニック株式会社 アプライアンス社 Game Changer Catapult / 代表
Director / Game Changer Catapult Appliances Company, Panasonic Corporation

 
1989年パナソニック（松下電器産業）入社後、米国松下電器およびカナダ松下電器に赴任。帰国後、AV機器国際営業担当後、海外宣伝課長を担当、LUMIX等の全世界市場導入を実施。ハリウッド映画連携等による全世界販促を実施。その後、オリンピックプロジェクト実務責任者。IOCや各五輪組織委員会との折衝とマーケティング活動を担当。2010年よりパナソニックカナダ。2015年よりアプライアンス社海外マーケティング本部新規事業開発室長、2016年にデジタル変革時代の社内アクセラレーター「ゲームチェンジャー・カタパルト」を創設し現職。2018年、パナソニックが米VCスクラムベンチャーズと合弁事業支援会社「株式会社BeeEdge」を設立、取締役を兼務。神戸大学大学院経営学研究科卒（MBA）。
 
Started his career in Panasonic Corp, and in Canada and the United States, after an international business management program at Queen's University, Canada. Executed marketing communications for audio/video and digital imaging products, including launching of Lumix digital camera and DVD recorder, including tie-ups with Hollywood film and music scene. Managed sport sponsorship contract including IOC and Organizing Committees of Olympic Games from 2004, technology operations and executing marketing strategy and communications.
Appointed as Director in Panasonic Canada in 2010 and managed and executed product and marketing strategy in Consumer Products Division. Led new business development projects for future growth opportunities at Panasonic’s Appliances Company since 2015. Started internal innovation accelerator Game Changer Catapult in 2016, which is an initiative to transform ideas into reality to make the people’s wish through open innovation for a better life, a better world.
Appointed as Director in BeeEdge Co.,Ltd. a joint-venture business incubation company with Panasonic and Scrum Ventures LLC, a US-based venture capital firm.